Getting Better at Storytelling in Marketing
You know you’ve got to do more storytelling in your marketing, but it’s a struggle.
You don’t always have stories to tell or know how say it in a way your audience will benefit from and enjoy.
Cognitive Functions
Thinking is made up of 28 parts called cognitive functions.
To do almost any activity, you’ve got to use a few of these cognitive functions.
Some of the cognitive functions you need to use for marketing storytelling, you’d need to consider another perspective, sum up, holding 2 or more pieces of information at once and a few more.
If any of those cognitive functions are weak, it’s going to be challenging for you to be good at storytelling in marketing.
Today we’re going to focus on helping you improve the cognitive function of hold 2 or more pieces of information at once and then I’ll share with you how it’s related to marketing storytelling tips that you can try.
Holding 2+ Pieces of Information
Holding 2 or more pieces of info at same time is about HOLDING 2 pieces of information at the same time. It’s not about doing 2 things at the same.
If you tell a child to brush their teeth and brush their hair, you’re telling them to hold 2 pieces of information at the same time. You don't want them to do both actions at the same time.
We start learning how to do this from the age of 2 but many people struggle with it even as adults especially when it gets to more than two.
Wash the dishes, fold the laundry, straighten up the family room. Are you starting to need a list to remember all that?
That’s just 3 pieces of information. Can you do 4 or 5?
Holding 2+ Pieces of Information is Storytelling
In storytelling, you’ve always got to keep in mind at least 3 pieces of information while you are telling the story:
- Who is your audience? Part of that includes what is their pain points, what are they trying to solve?
- What is your goal of telling the story?
- The actual story and important details in the story.
When you break it down like that, no wonder why it’s much easier to tell your friend a story!
There are so many things to remember - besides for the fact that when you are telling a story in marketing you’re trying to make money too!
Getting Better at Holding 2+ Pieces of Information
Here are 2 ways to get better at holding 2 or more pieces of information at once:
- Give yourself 2 tasks to do at once. You simply have to remember them and do them now. For example, send an email and respond to a client Voxer. Make sure not to write it down in any form. As soon as you are comfortable with doing 2 at once, give yourself 3 tasks, then 4 and 5
- Play board games that require you to hold 2 or more pieces of info, such as Dog crimes, Chocolate fix, Brix, Pente, Chess etc.
You may have noticed I did not mention any “memory hacks” people usually talk about like making connections between words or signing a song. Those are hacks and you may find helpful in the moment, but they are not solving the real problem, therefor they will not help you with other tasks like marketing storytelling.
5 Storytelling Marketing Tips
Now, for better storytelling in marketing, I’m not going to try to be a marketing expert.
I’m going to share with you tips that I’ve used over the years and explain to you how it uses holding 2 or more pieces of information at once.
- Relate the story to them. Even if they don’t have an exact relationship or connection to the story, make the pain points or challenges related.
- This one I’m sure you’ve heard from Storybrand: Your Customer is the hero; you are the guide. (If you haven’t read the book Building a Storybrand by Donald Miller, you’ll want to.)
- Keep it concise. The longer you drag it, the more people will lose attention. My favorite way to do this is to give myself a limit: (Which will depend on the platform) For example on TikTok - I only do 60 seconds even though they give the option of posting longer videos. In email marketing, I've got a word count etc.
- This may sound contradicting, but you’ve got to be specific so people can imagine it and understand the characters better. For example, don’t say standing in the store, say standing in Target. There’s a difference there, you feel it?
- This last tip is for those of you who feel like you have no stories to tell. I feel you! I used to be the same way. Until I starting to this - have a paper on your desk or a notes app on your phone and as you’re going about your day little moments that are interesting, go unexpected or had you thinking for a moment, write them down. This is going to be an ongoing list of stories. Stories DO NOT have to be life changing stories. It can be the lady at the bank gave you a lolly pop. Remember, everyday examples are easier to relate too. And as you start looking for them, your brain will see them everywhere.
To do any of these tips you need to use multiple pieces of information at once - remembering the story, your audience, how you’re connecting it to them, what they’re gonna get out of it, how you are going to make it specific etc.
You will get better at this with practice and by improving your cognitive function of giving a thoughtful response.
Your Challenge
Your challenge this week is to pick one way to get better at holding 2+ pieces of info at once and pick one of the 5 tips we spoke about and try it as many times as possible this week.
Cheers to Peak Brain Performance!
Hi, I'm ST,
Just like you, I want to be more efficient and effective.
Most entrepreneurs want to grow their business but already got a lot of stress.
At LifePix University we help you rewire your brain to become more efficient and effective while experiencing more inner peace.
Learn more here.
Your Essential Guide
to Cognitive Functions
This guide will give you all you need to start improving your cognitive functions. Learn what all 28 thinking skills are, how they apply to you and what you can do today to begin improving them.
Cognitive Functions Assessment
Thinking is not one big thing. Thinking is made up of 28 parts, called cognitive functions.
Take the FREE assessment to see where each of your cognitive functions are currently at.
We're on for 1M downloads
By the end of 2025
Can you help us reach our goal?
Share this podcast with someone you love!
Getting Better at Storytelling in Marketing
You know you’ve got to do more storytelling in your marketing, but it’s a struggle.
You don’t always have stories to tell or know how say it in a way your audience will benefit from and enjoy.
Cognitive Functions
Thinking is made up of 28 parts called cognitive functions.
To do almost any activity, you’ve got to use a few of these cognitive functions.
Some of the cognitive functions you need to use for marketing storytelling, you’d need to consider another perspective, sum up, holding 2 or more pieces of information at once and a few more.
If any of those cognitive functions are weak, it’s going to be challenging for you to be good at storytelling in marketing.
Today we’re going to focus on helping you improve the cognitive function of hold 2 or more pieces of information at once and then I’ll share with you how it’s related to marketing storytelling tips that you can try.
Holding 2+ Pieces of Information
Holding 2 or more pieces of info at same time is about HOLDING 2 pieces of information at the same time. It’s not about doing 2 things at the same.
If you tell a child to brush their teeth and brush their hair, you’re telling them to hold 2 pieces of information at the same time. You don't want them to do both actions at the same time.
We start learning how to do this from the age of 2 but many people struggle with it even as adults especially when it gets to more than two.
Wash the dishes, fold the laundry, straighten up the family room. Are you starting to need a list to remember all that?
That’s just 3 pieces of information. Can you do 4 or 5?
Holding 2+ Pieces of Information is Storytelling
In storytelling, you’ve always got to keep in mind at least 3 pieces of information while you are telling the story:
- Who is your audience? Part of that includes what is their pain points, what are they trying to solve?
- What is your goal of telling the story?
- The actual story and important details in the story.
When you break it down like that, no wonder why it’s much easier to tell your friend a story!
There are so many things to remember - besides for the fact that when you are telling a story in marketing you’re trying to make money too!
Getting Better at Holding 2+ Pieces of Information
Here are 2 ways to get better at holding 2 or more pieces of information at once:
- Give yourself 2 tasks to do at once. You simply have to remember them and do them now. For example, send an email and respond to a client Voxer. Make sure not to write it down in any form. As soon as you are comfortable with doing 2 at once, give yourself 3 tasks, then 4 and 5
- Play board games that require you to hold 2 or more pieces of info, such as Dog crimes, Chocolate fix, Brix, Pente, Chess etc.
You may have noticed I did not mention any “memory hacks” people usually talk about like making connections between words or signing a song. Those are hacks and you may find helpful in the moment, but they are not solving the real problem, therefor they will not help you with other tasks like marketing storytelling.
5 Storytelling Marketing Tips
Now, for better storytelling in marketing, I’m not going to try to be a marketing expert.
I’m going to share with you tips that I’ve used over the years and explain to you how it uses holding 2 or more pieces of information at once.
- Relate the story to them. Even if they don’t have an exact relationship or connection to the story, make the pain points or challenges related.
- This one I’m sure you’ve heard from Storybrand: Your Customer is the hero; you are the guide. (If you haven’t read the book Building a Storybrand by Donald Miller, you’ll want to.)
- Keep it concise. The longer you drag it, the more people will lose attention. My favorite way to do this is to give myself a limit: (Which will depend on the platform) For example on TikTok - I only do 60 seconds even though they give the option of posting longer videos. In email marketing, I've got a word count etc.
- This may sound contradicting, but you’ve got to be specific so people can imagine it and understand the characters better. For example, don’t say standing in the store, say standing in Target. There’s a difference there, you feel it?
- This last tip is for those of you who feel like you have no stories to tell. I feel you! I used to be the same way. Until I starting to this - have a paper on your desk or a notes app on your phone and as you’re going about your day little moments that are interesting, go unexpected or had you thinking for a moment, write them down. This is going to be an ongoing list of stories. Stories DO NOT have to be life changing stories. It can be the lady at the bank gave you a lolly pop. Remember, everyday examples are easier to relate too. And as you start looking for them, your brain will see them everywhere.
To do any of these tips you need to use multiple pieces of information at once - remembering the story, your audience, how you’re connecting it to them, what they’re gonna get out of it, how you are going to make it specific etc.
You will get better at this with practice and by improving your cognitive function of giving a thoughtful response.
Your Challenge
Your challenge this week is to pick one way to get better at holding 2+ pieces of info at once and pick one of the 5 tips we spoke about and try it as many times as possible this week.
Cheers to Peak Brain Performance!
Hi, I'm ST,
Just like you, I want to be more efficient and effective.
Most entrepreneurs want to grow their business but already got a lot of stress.
At LifePix University we help you rewire your brain to become more efficient and effective while experiencing more inner peace.
Learn more here.
Your Essential Guide
to Cognitive Functions
This guide will give you all you need to start improving your cognitive functions. Learn what all 28 thinking skills are, how they apply to you and what you can do today to begin improving them.
Cognitive Functions Assessment
Thinking is not one big thing. Thinking is made up of 28 parts, called cognitive functions.
Take the FREE assessment to see where each of your cognitive functions are currently at.
We're on for 1M downloads
By the end of 2025
Can you help us reach our goal?
Share this podcast with someone you love!
