How You are Using Categorizations Wrongly and Why It's Causing You to Lose Clients
What if I told you were making assumptions about your clients that was causing you to lose money?
Real Life Challenge
Imagine you want to create a mastermind and you’re not sure where to price it.
It has to be worth your time and you know when people pay, they pay attention, but you don't think your target audience of single moms will be able to pay $5,000 even with payment plans.
Categorizations
You may be making assumptions based on categorizes that don't have real backing.
You're not categorizing correctly.
You are putting people in groups based on a specific assumption that may not necessarily be related to your goal.
You put her target audience in one group and made the assumption they’ll not be able to pay.
But who said your criteria for what you put them in the group for equals they wouldn’t be able to pay?
There are plenty of single moms who will find a way to pay that money for something they know will improve their lives.
You made an assumption based on your feelings or what you think you know without real facts.
Without looking at the whole picture
We group wrongly not only with buyer assumptions, but many more things like potential partners, buyer needs, employee desires etc.
This causes us to lose potential clients, relationships, opportunities and money.
3 Steps to Categorize Correctly
To get better at categorizing for the RIGHT reasons, you’ll want to:
- Gather accurate information on whatever you categorizing. No assumptions. Hard facts.
- Based on your facts you can now group the information on the same parameters. Don’t put all single moms in a single group and say they are too busy they don’t have time for a mastermind. What facts make some single moms busier than others? When they have to work 2 or more jobs. What about single moms who are freelancers? They have a very different type of schedule.
- With your facts accurately categorized, you can now make better decisions
I do want to put a word of caution.
I don’t like to categorize people as every person is different.
This is only used to gather data and recognize this is the framework.
INDIVIDUALS are different. NEVER just put someone in a box.
Your Challenge
Your challenge this week is to see where you are categorizing wrongly and practice following the 3 steps of categorizations.
Cheers to Peak Brain Performance!
Hi, I'm ST,
Just like you, I want to be more efficient and effective.
Most entrepreneurs want to grow their business but already got a lot of stress.
At LifePix University we help you rewire your brain to become more efficient and effective while experiencing more inner peace.
Learn more here.
Your Essential Guide
to Cognitive Functions
This guide will give you all you need to start improving your cognitive functions. Learn what all 28 thinking skills are, how they apply to you and what you can do today to begin improving them.
Cognitive Functions Assessment
Thinking is not one big thing. Thinking is made up of 28 parts, called cognitive functions.
Take the FREE assessment to see where each of your cognitive functions are currently at.
We're on for 1M downloads
By the end of 2025
Can you help us reach our goal?
Share this podcast with someone you love!
How You are Using Categorizations Wrongly and Why It's Causing You to Lose Clients
What if I told you were making assumptions about your clients that was causing you to lose money?
Real Life Challenge
Imagine you want to create a mastermind and you’re not sure where to price it.
It has to be worth your time and you know when people pay, they pay attention, but you don't think your target audience of single moms will be able to pay $5,000 even with payment plans.
Categorizations
You may be making assumptions based on categorizes that don't have real backing.
You're not categorizing correctly.
You are putting people in groups based on a specific assumption that may not necessarily be related to your goal.
You put her target audience in one group and made the assumption they’ll not be able to pay.
But who said your criteria for what you put them in the group for equals they wouldn’t be able to pay?
There are plenty of single moms who will find a way to pay that money for something they know will improve their lives.
You made an assumption based on your feelings or what you think you know without real facts.
Without looking at the whole picture
We group wrongly not only with buyer assumptions, but many more things like potential partners, buyer needs, employee desires etc.
This causes us to lose potential clients, relationships, opportunities and money.
3 Steps to Categorize Correctly
To get better at categorizing for the RIGHT reasons, you’ll want to:
- Gather accurate information on whatever you categorizing. No assumptions. Hard facts.
- Based on your facts you can now group the information on the same parameters. Don’t put all single moms in a single group and say they are too busy they don’t have time for a mastermind. What facts make some single moms busier than others? When they have to work 2 or more jobs. What about single moms who are freelancers? They have a very different type of schedule.
- With your facts accurately categorized, you can now make better decisions
I do want to put a word of caution.
I don’t like to categorize people as every person is different.
This is only used to gather data and recognize this is the framework.
INDIVIDUALS are different. NEVER just put someone in a box.
Your Challenge
Your challenge this week is to see where you are categorizing wrongly and practice following the 3 steps of categorizations.
Cheers to Peak Brain Performance!
Hi, I'm ST,
Just like you, I want to be more efficient and effective.
Most entrepreneurs want to grow their business but already got a lot of stress.
At LifePix University we help you rewire your brain to become more efficient and effective while experiencing more inner peace.
Learn more here.
Your Essential Guide
to Cognitive Functions
This guide will give you all you need to start improving your cognitive functions. Learn what all 28 thinking skills are, how they apply to you and what you can do today to begin improving them.
Cognitive Functions Assessment
Thinking is not one big thing. Thinking is made up of 28 parts, called cognitive functions.
Take the FREE assessment to see where each of your cognitive functions are currently at.
We're on for 1M downloads
By the end of 2025
Can you help us reach our goal?
Share this podcast with someone you love!
