Why You Need to Dumb Down Your Marketing
Imagine you are writing a new sales page. You’ve already spent hours making sure it really speaks to your potential customers and you want to say, it’s time to press publish.
But you’ve known from marketing gurus, you’ve got to make it stupidly simple to read.
Is it worth putting in another few hours to make your sales page even easier and simpler to understand?
Someone's Got to Do the Work
The work that you put it in to make it even easier to understand, is instead of your potential client needing to do the work.
The difference is, if your brain works hard, it will get more customers.
If a stranger looks at your sales page and it has to work hard to understand it, they will simply close the tab.
Why We Don't Like To Work Hard
Our brain is wired for survival. It doesn’t want to work hard.
Just like you don’t want to work hard to break it down into simpler-to-understand content, your potential client doesn’t want to work hard to understand what it needs to do.
The easier it is for them to read and understand it, the more likely they’ll buy simply because they’ll actually read and understand it.
Now let’s take it another level -
The Challenging Part of Your Content
Different things will be challenging for people based on their strong/weak thinking skills.
Some people need diagrams or images as they struggle with abstract thinking.
There are people who need to see the words,
While others, understand better by watching a video.
You’ll most definitely have more people understand with easier vocabulary and simpler shorter, sentences.
Simplify It
Make it on a 5th-grade level. Really.
The more ways you are able to make your marketing simple, less lingo, and easier to understand, the more people will actually consume it and buy from you.
So, is it worth it?
You tell me.
Your Challenge
Your challenging this week is to take ONE piece of marketing - an email, video, LinkedIn post, ONE piece and find ways to make it simpler, easier to consume.
One last fun fact before you go-
The stronger your cognitive functions are, the easier it is for you to dumb down you're marketing.
Cheers to Peak Brain Performance!
Hi, I'm ST,
Just like you, I want to be more efficient and effective.
Most entrepreneurs want to grow their business but already got a lot of stress.
At LifePix University we help you rewire your brain to become more efficient and effective while experiencing more inner peace.
Learn more here.
Your Essential Guide
to Cognitive Functions
This guide will give you all you need to start improving your cognitive functions. Learn what all 28 thinking skills are, how they apply to you and what you can do today to begin improving them.
Cognitive Functions Assessment
Thinking is not one big thing. Thinking is made up of 28 parts, called cognitive functions.
Take the FREE assessment to see where each of your cognitive functions are currently at.
We're on for 1M downloads
By the end of 2025
Can you help us reach our goal?
Share this podcast with someone you love!
Why You Need to Dumb Down Your Marketing
Imagine you are writing a new sales page. You’ve already spent hours making sure it really speaks to your potential customers and you want to say, it’s time to press publish.
But you’ve known from marketing gurus, you’ve got to make it stupidly simple to read.
Is it worth putting in another few hours to make your sales page even easier and simpler to understand?
Someone's Got to Do the Work
The work that you put it in to make it even easier to understand, is instead of your potential client needing to do the work.
The difference is, if your brain works hard, it will get more customers.
If a stranger looks at your sales page and it has to work hard to understand it, they will simply close the tab.
Why We Don't Like To Work Hard
Our brain is wired for survival. It doesn’t want to work hard.
Just like you don’t want to work hard to break it down into simpler-to-understand content, your potential client doesn’t want to work hard to understand what it needs to do.
The easier it is for them to read and understand it, the more likely they’ll buy simply because they’ll actually read and understand it.
Now let’s take it another level -
The Challenging Part of Your Content
Different things will be challenging for people based on their strong/weak thinking skills.
Some people need diagrams or images as they struggle with abstract thinking.
There are people who need to see the words,
While others, understand better by watching a video.
You’ll most definitely have more people understand with easier vocabulary and simpler shorter, sentences.
Simplify It
Make it on a 5th-grade level. Really.
The more ways you are able to make your marketing simple, less lingo, and easier to understand, the more people will actually consume it and buy from you.
So, is it worth it?
You tell me.
Your Challenge
Your challenging this week is to take ONE piece of marketing - an email, video, LinkedIn post, ONE piece and find ways to make it simpler, easier to consume.
One last fun fact before you go-
The stronger your cognitive functions are, the easier it is for you to dumb down you're marketing.
Cheers to Peak Brain Performance!
Hi, I'm ST,
Just like you, I want to be more efficient and effective.
Most entrepreneurs want to grow their business but already got a lot of stress.
At LifePix University we help you rewire your brain to become more efficient and effective while experiencing more inner peace.
Learn more here.
Your Essential Guide
to Cognitive Functions
This guide will give you all you need to start improving your cognitive functions. Learn what all 28 thinking skills are, how they apply to you and what you can do today to begin improving them.
Cognitive Functions Assessment
Thinking is not one big thing. Thinking is made up of 28 parts, called cognitive functions.
Take the FREE assessment to see where each of your cognitive functions are currently at.
We're on for 1M downloads
By the end of 2025
Can you help us reach our goal?
Share this podcast with someone you love!
