Case Study
Dina is a mindset coach who has worked with over 300 clients in one-on-one sessions.

She’s been talking about launching a group program for years. More leverage, impact, and revenue. But Dina never actually did it.

Every few months, Dina would get excited about the group program. She'd open a document, start planning the curriculum, and then... stop.

She'd tell herself she was too busy with current clients. Or the timing wasn't right. Or she needed to plan it better first.

Meanwhile, she was turning away potential clients because her one-on-one calendar was full. The group program was the obvious solution. She just couldn't get herself to do it.

This was costing Dina serious money. She calculated she was turning away about $150,000 per year in potential clients who wanted to work with her but couldn't get on her calendar.

A group program could serve those people. But every time Dina sat down to build it, she'd get overwhelmed, freeze up, and go back to regular work.

Every quarter, her own business coach asked her about making the group program a goal, and every time, Dina would have a new excuse.
Dina tried accountability partners. Deadlines. Hiring a team member to help. Nothing worked because the real problem wasn't motivation or time.

Dina's procrastination was a thinking skill weakness.

See, without you even realizing it, you're using your 28 thinking skills to do any task. When those skills are strong, doing the task happens easily. When they're weak, doing the task becomes a challenge.

In Dina's case, the thinking skill getting in the way was clear perception - her brain couldn't break down the big project into clear, manageable pieces.

Once we improved Dina's ability to see tasks clearly and know exactly what needed to happen, she built the entire group program in three months.

Clear Perception
​Clear perception is about taking in information in a clear and organized way.
You have some level of clear perception. If I ask you, "What's your name?" you can take in that piece of information and go and do something with it. You can answer your name.

However, what happens if I ask you five questions at one time? Do you get overwhelmed? That's a lot of information coming into your brain at the same time.
Clear perception is about being able to take in the information in a clear and organized way to be able to know what to do with it.

Or another example:
Have you ever walked into a messy room and instead of going in and actually organizing it like you needed to, you just closed the door because the room was way too messy? That is weak clear perception.
You could put away one piece of laundry, but the messy room is a lot of information and gets overwhelming for your brain.
Dina would think "create group program," and her brain would see: curriculum, technology platform, pricing, marketing, sales process, client onboarding, delivery logistics... all at once. Completely overwhelming.

With weak clear perception, everything blurred together into "too much." So her brain would avoid it entirely.

Once a clear perception got stronger, she could look at the same project and see:
Step 1: Get clear on who this is for
Step 2: Get clear on the outcomes
Step 3: Figure out what topics I want to cover etc.

Improving Clear Perception

Strategy 1: List it out
Because we use our five senses to take in information, when we improve our clear perception, we want to use our five senses.
So if you're in a situation where you're overwhelmed? Help your brain take in the information step-by-step.
Ask yourself: what do I see? List out a whole bunch of things you see.

Then go to the next sense: hearing.
What do I hear? List out what you hear.

What do I smell?
What do I taste?
What do I feel?
List them all out.

This literally helps your brain take in each piece of information one by one.

Instead of it being a massive project or a huge, messy room. It's one piece of information at a time.

Strategy 2: Create a starting point
So you've listed it all out.
Now, strategy number two is: create a starting point.

What is the very first thing that you need to do?
Open the Google Doc
Put the laundry away
Sit at your desk.
Don’t overcomplicate it.
Just do the very first step

These 2 strategies are really good for any overwhelming situation and the more you do it, the more your brain will start doing it naturally.

Strategy 3 is slightly more advanced but will help you with further developing you clear perception:

Strategy 3: Create a TV Show

Take out a blank sheet of paper and draw a bunch of boxes.
Now think of your project as a TV show that gets broken down into episodes.
Each box is one episode. Write down what needs to happen in that episode

Episode one: Figure out who I’m taking to
Episode two: Get clear on what problem I’m solving
Episode three: Decide on what topics I’m covering
Episode four: Draft out each topic
Episode five: Improve and proofread each topic etc

Here’s the thing, when you’re on episode 2, you don’t need to think or worry about what’s gonna happen in session 6 episode 9, right now you’re in episode 2.

By writing out your big task into the boxes, each set becomes clearer, and your brain calms down.



Three months after doing Optimize Your ADHD Brain, Dina's group program launched.

And it was better than expected.
She got 12 people in the first cohort. Then she realized something crazy in many ways, she enjoyed the group coaching even more. Clients got results fast, and she already had a waitlist for the next cohort.

Dina emailed me with "I procrastinated on this for three years, and it turned out to be one of the best things I've done for my business.” Absolutely crazy:)


Cheers to Peak Brain Performance!
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